Title:	Operations Research in the Airline Industry
Date:	December 14, 2007 (Friday)
Time:	5:00 p.m. - 6:00 p.m.
Venue:	Room 513, 5/F, William M.W. Mong Engineering Building, The Chinese University of Hong Kong, Shatin, N.T.
Speaker:	Dr. Ronald Chu American Airlines

ABSTRACT:

This talk gives an overview of how operations research is applied to the planning and operation phases for an airline. It discusses various challenges faced by the airline in the strategic, tactic, and operational areas, and how people use various OR techniques to model and provide recommendations to the business units. Examples of topics covered are: strategic planning, flight schedule and network generation, capacity planning, revenue and profit forecasting, yield management, crew scheduling, airport operations, and disruption handling. Lastly, we will discuss the challenges ahead of OR practitioners in this field and some hot topics people are pursuing.

BIOGRAPHY:

Ron graduated from HKU in the Mechanical Engineering Department. He worked for several years in the shipping industry before pursuing graduate studies in the US. He obtained a Master Degree in Technology and Policy, a Master Degree in Operations Research, and a PhD degree in Ocean Systems Management, all from the Massachusetts Institute of Technology. After graduation, he joined the transportation consultant group Sabre as a consultant for the airline industry. He has since consulted on numerous airline OR projects for American Airlines. He is now a Principal in American Airlines Operations Research and Decision Science group, and serving as a chief technical advisor to AA Capacity Planning Department.

Host : Prof. Janny M.Y. Leung (email: janny@se.cuhk.edu.hk), Prof. Jimmy Lee (email: jlee@cse.cuhk.edu.hk)

Enquiries: Miss Temmy So at tel 2609 8444

For more information, please refer to http://www.cse.cuhk.edu.hk/seminar