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Call for Papers
The global economy and enterprises are evolving
to become service-oriented, and many new e-services
are emerging. The marketing of service-base
business, which relies much more on relationship and
value, is significantly different from marketing a
product-base business. To address the growing
complexity of the service provision with the
emerging Web 2.0, traditional marketing research and
practices have to be extended and adapted,
particularly with the aim of effective relationship
management and efficient service provision. On the
other hand, the Service-oriented Architecture (SOA)
provides new opportunities and challenges for
marketing processes, such as outsourcing.
The creation, operation, and evolution of such
research and practice raise concerns that range from
high-level requirements and policy modeling through
to the deployment of specific implementation
technologies and paradigms, and involve a wide (and
ever growing) range of methods, tools, and
technologies. They also cover a broad spectrum of
vertical domains, industry segments, and even
government sectors.
This event intentionally seeks scientists,
engineers, educators, industry people, policy
makers, decision makers, and others who have
insight, vision, and understanding of the big
challenges in Electronic Service Marketing. Topics
of interest include but are not limited to the
theoretical, technical, or empirical aspects of the
following:
- Principles, theories and challenges of
Electronic Service Marketing
- Cultural and economic issues in Electronic
Service Marketing
- Strategies, modeling, and requirements
engineering for service marketing
- Architectures, implementations, and
deployment of service marketing
- Service data mining and relationships
management
- Service advertisement and marketing process
outsourcing
- Machine learning and cybernetics for service
marketing
- Man-machine interactions for service
excellence
- Decision models and decision support systems
for service marketing
- Agent based technologies and logic for
service marketing
- Web Services, Semantic Web, and Web 2.0
support for service marketing
- Service marketing in virtual communities and
peer-to-peer networks
- Service matchmaking, recommendation,
personalization, operation, and monitoring
- Trust, reputation, security, and privacy
- Game Theory models and analysis for service
marketing
- Service Level Agreements (SLA), quality, and
reliability
Paper Submission
Full papers must not exceed 8 pages (with size 8.5"
x 11"), using the IEEE two-column template for
conference (downloadable
here). All papers should be in Adobe portable
document format (PDF) compatible to Acrobat 4.0.
Fonts must be embedded and subset. All graphics must
be in a resolution of at least 300 dpi. All papers
selected for this workshop are peer-reviewed and
will be published by the IEEE Computer Society
Press. Submissions must not be published or
submitted to another conference or journals.
Submission should be made electronically via the
system arranged by the conference (please make sure
the webpage heading reads "ESM-Workshop 2008"):
http://confhub.com/SubmitAbstract.php?cid=31
Once accepted, please carefully check and improve
your paper according to the provided comments.
Extended versions of the best papers will be
considered for publishing in a journal special
issue.
Workshop Chairs
Dr. Dickson K.W. Chiu, SMIEEE (Dickson Computer
Systems, Hong Kong) (primary contact)
Prof. Ho-fung Leung, SMIEEE (The Chinese University
of Hong Kong, Hong Kong)
Dr. Eleanna Kafeza (Athens University of Economics &
Business, Greece)
Workshop Program Committee (Pending Approval)
William Cheung, Baptist University of Hong Kong,
Hong Kong
Chi-hung Chi, Tsing Hua University, China PRC
Samuel P.M. Choi, Open University of Hong Kong, Hong
Kong
Sergios Dimitriadis, Athens University of Economics
and Business, Greece
Casey Fung, Boeing Phantom Works, USA
Wai-Wa Fung, Information Security and Forensics
Society, Hong Kong
Edward Hung, Hong Kong Polytechnic University, Hong
Kong
Patrick C.K. Hung, University of Ontario Institute
of Technology, Canada
Irena Kafeza, Kafeza Law Office, Greece
Thomas Y Kwok, IBM Research, USA
Raymond Y.K. Lau, Open University of Hong Kong, Hong
Kong
Ka-man Lam, Chinese University of Hong Kong, Hong
Kong
Ho-fung Leung, Chinese University of Hong Kong, Hong
Kong
Fu-ren Lin, National Tsing Hua University, Taiwan
Huiye Ma, Centrum voor Wiskunde en Informatica, The
Netherlands
Vladimir Tosic, National ICT, Australia
Maggie M. Wang, University of Hong Kong, Hong Kong
Raymond Wong, National ICT, Australia
Important Dates
Paper Submission Due Date: March 22, 2008
Decision Notification (Electronic): April 2, 2008
Camera-Ready Copy Due Date & Pre-registration Due:
April 14, 2008
Conference Dates: July 8-11, 2008 (Hawaii, USA) |
